SIT. STAy. WATCH. WE MADE ADS FOR DOGS + CATS.

Farm-to-floor. Keto kibble. Bone broth boosters. The pet food world is full of human wellness trends. Natural Balance did something wild: They made dog food for dogs. And cat food for cats. So we thought, why stop there? With help from animal behavior experts (and actual dog + cat focus groups — no joke), we created a campaign made for pets, not people. The ads ran on YouTube and Hulu, complete with a QR code leading to a landing page where humans could learn more and share their pets’ reactions.